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Resume

Tools:  Adobe suite(Adobe Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, Lightroom, Dreamweaver and Acrobat Pro), Sketch, Figma, Invision, Azure, Balsamiq, Affinity, Keynote, Google analytics, Social Sprout, Later,

Visio. MS Office, Proti.io, Marvel app, 

Work
Experience

Apr 2021 - Present

UX/UI Specialist at Group 8A

- Translate concepts into wireframes,
mock-ups and prototypes that lead to

intuitive user experiences.

- Make strategic design and user-experience decisions related to core, and new, functions and features.

- Develop technical and business requirements and always strive to deliver intuitive and user-centered solutions for Website and APP design.

- Work closely with different teams
(product management, graphics, sales) to
provide updated content that will be

shared across e-Commerce platforms.

​

Apr 2020 - Apr 2021

Freelance UX UI and Graphics Designer at Masterly Solutions Pvt. Ltd. 

- Establish creative strategy, budgets &
schedules for key design projects.

- Develop and design concepts and execute creative material as required Convey and develop overall interactive team design vision by defining group direction and goals.

Aug 2018 - Aug 2019

UX/UI  Designer at Milestone Inc.

- UX research, Wireframes, Market research, Define Target audience and Set persona as per Products requirements Conducting usability and interaction testing, both internally and with customers.

- Monitoring and investigating customer
feedback, testing sessions and a wide
range of metrics to drive product design
decisions.

Dec 2014 - Jul 2018

Web, Graphics and UXUI Designer
@ Vivacious Web Solution Pvt. Ltd.

- Brand development, web site UI and
advertising revenue. Developed brand

strategy and statistics systems.

- Responsible for creating sketch,
wireframe, prototype and visual mockups.

- Create website layout/user interface by using standard HTML/CSS and Javascript practices.

Understanding of website interfaces, cross-browser interoperability, and web standards.

- App designs for iPhone and Android,
Responsive Websites, Banner designing,
Logo designing, Research and
Development for All UI types, Internal
Social Media Marketing Campaigns.
 

Sep 2019 - Apr 2020

Freelance - Design Head & Digital Marketing Specialist at Movies by Espresso

- Manage projects, budgets, and deadlines for the team.
- Collaborate regularly with product management and engineering.
- Manage progress and relationships within the UX design team.
- Organizing pages and information within a website or app so that it is navigable and accessible.
- Building simplified versions of a working feature or product to investigate problems and validate solutions.
- Collecting and analyzing inputs such as behavioral data and customer feedback.
- Designing blueprints that demonstrate how a solution works before displaying how it will look. 
- Report on progress to product management leads and other stakeholders. 

Education

2010-2014

Bachelor of Computer Engineering

CGPA: 7.60 | Gujarat Technological University

2008-2010

10th - 86.46% | 12th - 67.80%

Shri K N Shah Modasa High School

Skills
& Expertise

  • User Research

  • Business Consulting

  • Innovation Strategy

  • Experience Design

  • Design Thinking

  • Persona Building

  • User Journey Maps

  • Market Research

  • Competitive Analysis

  • Affinity Mapping

  • User Flows

  • Information Architecture

  • Wireframes

  • User Interface Design

  • High Fidelity

  • Prototypes

  • Interaction Design

  • Usability Testing

  • Accessibility Testing

  • Graphics Design / Illustrations

  • Enterprise Design System

  • Social Media Marketing

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